When I first started as a brand manager, one of the first things I noticed in my company was a disconnect. Their product was exceptional and meticulously crafted, but the packaging told a different story. It lacked presence. It lacked intention.

In luxury, details aren’t decorative, they’re declarative. Every touchpoint communicates who we are and what we stand for. So when customers left our stores with unremarkable bags, it diluted the experience we worked so hard to curate.

That’s when I began searching for a partner who could deliver more than just packaging. I needed someone who understood timelines, customisation, and the language of quality. It wasn’t just about printing logos on paper, it was about creating something that felt elevated. I decided that we need paperbag custom.

Choosing The Right Provider

From the very beginning, I knew I wanted something sturdy, eco-friendly, and aligned with my brand's aesthetic. So, I started researching online, focusing on suppliers with strong reviews and a reputation for quality. Despite the many options, narrowing it down became easier once I prioritized a few key traits.

First of all, I wanted a provider that valued quality. It wasn’t enough for them to simply advertise “strong paper” or “eco-friendly materials.” I wanted to know details: the type of paper, its thickness, whether it was FSC-certified or sourced responsibly.

The idea was to make sure that every bag leaving every store would be durable enough for customers to reuse, helping to cut down on single-use waste. Plus, a higher-quality material just looks and feels more premium, which is exactly the impression I aimed to create.

Design flexibility was another major factor. I wasn’t just looking for plain white or brown bags (though those can have their own charm if done right). I wanted some paperbag custom, something that would really fit the company brand.

Some providers offered design consultations, which was a huge bonus. They helped me decide on the best size for my typical merchandise, the right ink color for my logo, and the little flourishes (like ribbon handles or custom tags) that made the bags feel extra special.

Next I paid attention to customer reviews and testimonials. Hearing from other Brand Managers who’d already gone through the ordering process spoke volumes about the reliability of each supplier. Eventually, I ended up with a provider that not only gave me a great product, but also felt like a true partner in my brand’s growth.

Premium Value for Premium Results

After considerable research and more than a few disappointing trials, I came across a packaging supplier that not only met expectations, but exceeded them. Second Best Packing quickly distinguished themselves through a rare combination of craftsmanship, reliability, and brand sensitivity.

From our initial conversations, it was clear this wasn’t just another vendor relationship. Their team approached packaging the way we approach product design: with intention.

They understood that a paperbag isn’t just functional, it’s an expression of identity. Every element, from stock selection to finish, was treated as an opportunity to elevate. They offered thoughtful guidance on everything: nuanced color palettes, understated handle options, embossed logos, and details that aligned perfectly with the brand's visual language.

Equally important was their environmental ethos. As a brand that places increasing emphasis on sustainability, we were drawn to their range of eco-conscious materials and their transparency around sourcing. It meant we could deliver a premium unboxing experience while staying true to our values.

What truly set Second Best Packing apart, however, was their consistency. Whether we were adjusting order volumes, fine-tuning specifications, or facing tight deadlines, their responsiveness never wavered. In luxury, timelines matter. Precision matters. And they delivered every single time.

Since launching our new packaging, the impact has been unmistakable. Clients remark on the texture, the weight, the subtle finishes. We’ve seen our bags reused, photographed, and even collected as part of the brand experience.

Partnering with Second Best Packing has reinforced something I’ve long believed: every touchpoint counts. And when done right, packaging doesn’t just protect a product, it enhances it, amplifies it, and ensures the story carries all the way through.

If you're serious about refining your brand presence through paperbag custom packaging, I’d be hard-pressed to recommend anyone else.